SHAUN THE SHEEP

I created this campaign from concept to completion creating the key art from scratch and coming up with the idea of having a pop out Shaun the Sheep with holes in where kids can make him run! We wanted to use a zingy colour pallet with a CTA that looked like it was stamped on alongside splats and graffiti from the limited style guide. The Happy Meal Box had an intricate journey around the box solving puzzles to lead the flock to safety through the Big City on their wooly loaded adventure!

CONCEPT TO COMPLETION

KEY ART

POS CAMPAIGN

GAMES/ACTIVITIES