ROALD DAHL HAPPY MEAL
This Happy Meal campaign was developed for the UK market. Roald Dahl is a popular licence so we were able to do an extensive kit including 3 different boxes. Each box focussed on the 3 main characters in the books (Matilda, the BFG and Willy Wonka), each box tapped into children’s imaginations by giving them props and activities to become that character.
POS CAMPAIGN
KEY ART
GAMES/ACTIVITIES
External Poster and Crew Poster
Become the BFG by popping out his ears and learning his language Gobblefunk!
Become Willy Wonka by popping out his bowtie and inventing a wonderous sweet!
Become Matilda by popping out the hopping newt and amazing your friends and family with a mind trick!