RONALD McDONALD HOUSE CHARITIES
POS campaign to generate awareness for the charity and the new range of toys they developed to sell in store. We wanted to create a playful look and feel which highlighted that it was a children’s charity. We did a menu board takeover and digital poster, I did the storyboards for them and worked with the Motion Team to create.
CONCEPT TO COMPLETION
KEY ART
GAMES/ACTIVITIES
ILUSTRATION
External and internal poster, I illustrated the family used on the poster and the toy box
I came up with the idea of doing masks, briefed an illustrator to create the fronts and came up with the games for the backs.
