RAINBOW LIGHTS RANGE
Packaging and branding for the revolutionary Rainbow Lights range. The look and feel reinforces the game play of the products, which all light up and change colour as you play with them. The imagery and typography reflect the movement of the product.
CONCEPT TO COMPLETION
PACKAGING
BRANDING
The oval rainbow frames the window on the packaging, creating a focal statement which draws the consumer’s eye inside to the product.
There are also subtle patterns of the product within the background of the packaging.
