MONOPOLY PRIZE CHOICE
I worked with a team to create this campaign, we wanted to create a premium look and feel focussing on the colour pallet from the superior streets in Monopoly and bring out the unique prize choice aspect. I created the core visual and logo and applied this look and feel across all POS touch points. I made sure that there was a consistency on all elements by overseeing the 3D Illustrator to create the logo from my 2D version, the Motion Designers, Creative Artworker and Website Designer.
CONCEPT TO COMPLETION
POS CAMPAIGN
BRANDING
STYLE GUIDE
Pre Promote Poster and External Poster
Visual of the posters and window decals.
Window Decals
Internal Posters
In-store visual showing mobiles, standee with game card and table talkers.
Mobiles
Table Talker scamp and final artwork.
Translites shown in-situ and as visuals on 3D stands.
Choose either Mr Monopoly’s Moustache or Top Hat to pop out and share on Social channels! Toilet signage playing on the well know expression. .
1 of 3 tray liners created for this promotion. Bin sticker “Don’t lose your chance to choose!”.
I designed all 26 bespoke pieces of packaging created for this promotion which had a print run of 150 million units.
We pushed the boundaries by changing the iconic yellow rim of the fries packaging to a silver gradient as shown in this Big Tasty medium meal.
1 of 4 Wraps packaging Big Tasty Clamshell
We were the lead agency for this campaign so I had to produce a style guide for the other agencies to follow including Leo Burnett.