INCREDIBLES 2 HAPPY MEAL
This was the first partnership with Disney for 10 years so we had to impress both the Client and the Licensor for the US market. We were able to do an extensive POS kit which included 4 Happy Meal boxes, stickers, kiosk headers and a tray liner. I was the lead designer and worked with strategists and illustrators to create it. Disney wanted to see a nutritional message on every element which we had to incorporate along with the Happy character.
CONCEPT TO COMPLETION
POS CAMPAIGN
GAMES/ACTIVITIES
There was no stye guide so I had to create everything from scratch. The concept behind the poster was the family bursting out of the templated frame. Dash was the hero character as he is the target audience age.
4 different Happy Meal boxes were produced for this campaign which is highly unusual as there is normally only one for the US market.
Scamps of box activities.
Mr Incredible is extremely strong! Pop out the Mr. Incredible and Frozone thumb bands and play thumb wars together to see who is the strongest!
Mrs Incredible is extremely stretchy! Stretch your mind with the family word association game. Spin the spinner to start off the fun!
Violet has the power of invisibility play this family pairs game by turning the cards over and finding pairs to make the characters visible again!
Dash has the power of speed, work with your family to pop out the puzzle and put it back together in the fastest time!
We were able to create a Display Unit and In-Ground sign that were double the normal size which cost the Client a lot more to produce which shows how important this promotion was.
This was such a big promotion that we created stickers for it (this had never been done before for the US market).
Trayliner with family games on, this element was also very unusual for a US promotion.
These Kiosk Headers were placed in Drive Thru and In-store.