DESPICABLE ME 2 UK HAPPY MEAL
This Happy Meal campaign was developed for the UK market, kids could use their imaginations to become Secret Undercover Agents by working out codes and completing missions around the box. They could hone their skills with the Spy Kit and over 100,000 of them were redeemed.
CONCEPT TO COMPLETION
KEY ART
POS CAMPAIGN
GAMES/ACTIVITIES
EXTERNAL POSTER & HAPPY MEAL BOX
HAPPY MEAL BOX: Had many secret missions around it including code cracking games and hidden gadgets.
TRANSLITE: Heroing bespoke packaging and MDUI showcasing the toys in their secret agent lab.
SPY KIT: Containing a poster with make at home Cuff Communicator & Lipstick Zapper, Door Hanger, Minion Mask, Flicker Flacker, Secret Agent Handbook and Secret Agent Badge disguised as a Mobile Phone, all housed in a Secret Agent Briefcase and a Minion themed Top Secret Denim Envelope.
PRESENTATION: This promotion was so successful that I presented it to the whole Agency.